The Coop’s 2nd Virtual Meeting that registered a record attendance has been successfully concluded. However, now that the most important part is over, it is time to think of an effective meeting follow-up strategy that will allow you to start working on the upcoming projects. Talking one-to-one with your business partners definitely constitutes the first…
The Cooperative blog
Tag: independent freight forwarders
Why the transportation and logistics industry should work on enhanced customer service
The reputation and brand image of a logistics company or any company for that matter are entirely dependent on the customers. Just like any other sector, the transportation and logistics industry is constantly working towards creating a long-term mutually beneficial customer relationship. A sound relationship with the clients is critical for the long-term success of…
Less Than Truckload Shipping and How it can Benefit the Independent Freight Forwarders
One common objective of all logistics companies big or small is to move their shipment quickly and effectively at the lowest available cost. Road freight service providers no longer own a fleet of trucks that go to a handful of distribution centres and warehouses. Over the last few decades, the freight forwarding industry has become…
The African Continent Free Trade Agreement: How it will be a game changer for the transportation and logistics industry
On 1st January 2021, the implementation of the African Continent Free Trade Agreement (AfCFTA) has finally allowed the African nations to officially commence trade under a new free trade area across the continent. The AfCFTA has created the largest free market in the world by connecting 1.3 billion people from 55 nations with a total…
The rise of Uber Freight and how it will impact independent freight forwarders
Although it has been over two years since the launch of Uber Freight, there is still a lot of talk over the rise of this app and its implications on independent freight forwarders. Moreover, this topic has become all the more relevant ever since Uber Freight has expanded its presence in Europe. Keep reading today’s…
How logistics companies should use Facebook to market their business
Many independent freight agents still depend on traditional business-to-business (B2B) marketing channels for promoting their companies. Logistics companies that still focus on cold calling, relationship management, and conventional media outlets are running the risk of losing out on a lot of new customers. In other words, it is high time for the supply chain industry…
A new customer-centric approach to digital marketing
Client satisfaction is one of the objectives that all businesses – especially logistics companies – need to take seriously. Independent freight forwarders need to give special attention to what their customers expect from them. Therefore, then, they will be able to come up with a company strategy in line with the client’s expectation. Their requirements…
How to compete with multinationals?
Over the last few decades, the competitive environment within the supply chain industry has remained intact with a minority of multinationals in control of the major chunk of market share. Small and mid-sized logistics companies definitely need to adopt a few effective market strategies to survive the competition and safeguard their market niche against the…