Interview with Devadas K.M., Fortune Logistics

“Our company was founded back in 2000 and our founding members came with over 40 years of experience in the industry. We are capable of handling any kind and size of shipments by sea or air with 100% infrastructure and tailor-made customer services. ”

This week we are publishing an interview with Devadas K.M. the Founder and Director of Fortune Logistics, a Coop member in Chennai, India. In this interview, he talks about his company, its achievements and how they are preparing themselves for the future.

Q. Can you tell us a little about Fortune Logistics’ history?
A. Our company was founded back in 2000 and our founding members come with over 40 years of experience in the industry. We are capable of handling any kind and size of shipments by sea or air with 100% infrastructure and tailor-made customer services.

Q. What distinguishes Fortune from other freight forwarders in your city?

A. What makes us different is our instant response and transparent and client-centric transactions.

Q. Which was your experience before running Fortune Logistics?

A. Before establishing FORTUNE LOGISTICS in the year 2000, I acquired experience in handling breakbulk cargo ships, bulk cargo ships, tankers, etc. acting as a chartering agent or as an owner agent for container lines like CONTSHIP, UASC, CMA, MISC, OEL, DONGNAMA etc., and represented as agents for Leading Multinational Freight Forwarders like AEI, KUHNE & NAGEL, JAS, CLASQUIN CDG, FRACHT AG. Afterwards, I founded Fortune Logistics and now I am also running an e-commerce business and I own a 15 hectares organic farm.


“Prompt communication, swift service, transparent dealing and a friendly and client-centric attitude are surely the keys to boosting the efficiency of any freight forwarding company”

Q. Apart from being the Director of Fortune Logistics, did you develop other roles in the logistics sector?

A. I am also a shareholder of the new International Airport called Kannur International Airports Limited (KIAL) which is the 4th best and largest international airports in India. I have also invested in land and infrastructure to develop this new airport. Moreover, I’ve been a HAM (Amateur Radio Operator) in the past 29 years with friends in more than 140 countries. I’ve traveled to over 63 countries for this shipping business and also for meeting my Amateur Radio friends. 

Q. What is your opinion about Corporate Social Responsibility?

A. I actively cooperate with organizations that deal with Disaster Communication (tsunami, cyclone, earthquake, etc) which has contributed to save many lives. I have even earned many certificates because of this. Additionally, I am a past president of the Rotary Club and I’ve made donations of over $ 10,000 for polio eradication drive.

Q. Which is the most difficult shipment your team has had to deliver?

A. It is true that size doesn’t matter since our most difficult shipment was a PCB of 500 grams from London to Mangalore. We had to carry out the task within 3 days since the shipment was very critical without which an IT company would have been totally frozen. Though small, transporting this shipment was an achievement. Nevertheless, the largest shipment handled by us was a 600 TEU shipment within 30 days.

Q. Which do you think are the keys to increase the freight forwarding services efficiency?

A. Prompt communication, swift service, transparent dealing, and a friendly and client-centric attitude are surely the keys to boost the efficiency of any freight forwarding company.

Q. How do you see the future of the freight forwarding industry?

A. The advances in technology will allow us to augment our work volume with less manpower and better profit margins.

Q. Tell us an anecdote about your company.

A. Nearly 35 years back I gave a lift to a Greek guy walking inside the harbor under the scorching sun. He was a captain of a ship and his ship’s agent refused to drop him since he had an urgent meeting. Although I had a vessel waiting for berth allotment, I offered a lift to the captain who thanked me and asked for my business card. After 6-7 months I received a Telex message from this captain stating that his company wants to appoint me as their agent and we handled 7 continuous shipments with break-bulk cargo from which my company earned nearly $300,000. A simple support to a foreigner resulted in a superb business opportunity!