The Cooperative takes a major step towards the digitization of the freight forwarding sector by creating FreightViewer

Madrid, Spain October 2019: After two years of hard work and substantial private investments, The Coop with agents in 286 cities and 124 countries is all set to start working with its member-exclusive Transport Management Software, FreightViewer. This software will provide the members of The Cooperative the technological capability to compare competitive online freight rates, share shipping documents, and quote instantly in real-time all in one neatly organized platform.

Freight forwarding sector is aware about the need of digitization in the industry. The best example to show this fact, is the great investment of technological companies such as Flexport, Freightos or other pioneer freight forwarding multinationals, e.g. Twill and KN Freightnet, have done during the last few years. But even, after all these investments and efforts, a considerable percentage of freight forwarders continue to miss out on the digitalization race in the freight industry.

Even though it is not an easy task to become digitalize within this industry, highly demanding and inpatient customers, multinationals and globalization, are some of the factors which are forcing an important transformation in logistics sector. Inside this environment, The Coop has developed FreightViewer, revolutionizing the old ways of working. As a member-exclusive and free Transport Management Software, FreightViewer allows members of the network to automatize the uploading of their contract rates (Air, FCL, LCL and Cargo Insurance) through the online platform and share them with agents or customers instantly. Moreover, FreightViewer on the dashboard allows customers and agents to manage bookings for any carrier online, collaborate and share the shipping documents, and offer real-time status updates for shipments.

As stated by Antonio Torres, the CEO and President of The Coop, “The new tool is going to help freight forwarders within our network cope with the problem of ever-changing freight rates due to complex tariffs, various time zones and unresponsive overseas agents, which eventually leads to a delay in quoting a door-to-door service.”

FreightViewer will ensure that all members will become truly digital freight forwarders. Mr. Torres further added that “Digitization of the freight forwarding sector is starting but very slowly. For example, only three of the top twenty global freight forwarders can provide an instant quote online. We feel very proud to be part of the digitization process in our industry. The Coop is the first international freight forwarding network to launch instant quoting ability for its members. We have come up with FreightViewer after the launch of the operating system by the industry leader Flexport, who has received one billion $ investment, has eleven offices in four countries and is currently receiving all the attention world-wide from media related to the industry as it is growing incredibly. We haven’t a received a billion-dollar investment, but we have developed a state-of-art software and we have a huge worldwide infrastructure formed by our members. This makes us one of the biggest players running in the digital race of the logistics sector. Our main aim is to contribute towards actualizing the process of digitization in this sector and thereby create value for the shippers.”

FreightViewer will definitely alter the way independent freight forwarders conduct their businesses. It will not just reduce the quotation processing time from a number of days to a couple of seconds, but also help to enhance the productivity, client engagement, and profitability of the member companies.