Madrid, Spain October 2019: After two years of hard work
and substantial private investments, The Coop with agents in 286 cities and 124
countries is all set to start working with its member-exclusive Transport
Management Software, FreightViewer. This software will provide the members of The
Cooperative the technological capability to compare competitive online freight
rates, share shipping documents, and quote instantly in real-time all in one
neatly organized platform.
Freight forwarding sector is aware about the need of digitization in the
industry. The best example to show this fact, is the great investment of
technological companies such as Flexport, Freightos or other pioneer freight
forwarding multinationals, e.g. Twill and KN Freightnet, have done during the
last few years. But even, after all these investments and efforts, a
considerable percentage of freight forwarders continue to miss out on the
digitalization race in the freight industry.
Even though it is not an easy task to become digitalize within this
industry, highly demanding and inpatient customers, multinationals and
globalization, are some of the factors which are forcing an important
transformation in logistics sector. Inside this environment, The Coop has
developed FreightViewer, revolutionizing the old ways of working. As a
member-exclusive and free Transport Management Software, FreightViewer allows
members of the network to automatize the uploading of their contract rates
(Air, FCL, LCL and Cargo Insurance) through the online platform and share them
with agents or customers instantly. Moreover, FreightViewer on the dashboard
allows customers and agents to manage bookings for any carrier online,
collaborate and share the shipping documents, and offer real-time status
updates for shipments.
As stated by Antonio Torres, the CEO and President of The Coop, “The new
tool is going to help freight forwarders within our network cope with the
problem of ever-changing freight rates due to complex tariffs, various time
zones and unresponsive overseas agents, which eventually leads to a delay in
quoting a door-to-door service.”
FreightViewer will ensure that all members will become truly digital
freight forwarders. Mr. Torres further added that “Digitization of the freight
forwarding sector is starting but very slowly. For example, only three of the
top twenty global freight forwarders can provide an instant quote online. We
feel very proud to be part of the digitization process in our industry. The
Coop is the first international freight forwarding network to launch instant
quoting ability for its members. We have come up with FreightViewer after the
launch of the operating system by the industry leader Flexport, who has
received one billion $ investment, has eleven offices in four countries and is
currently receiving all the attention world-wide from media related to the
industry as it is growing incredibly. We haven’t a received a billion-dollar
investment, but we have developed a state-of-art software and we have a huge
worldwide infrastructure formed by our members. This makes us one of the
biggest players running in the digital race of the logistics sector. Our main
aim is to contribute towards actualizing the process of digitization in this
sector and thereby create value for the shippers.”
FreightViewer will definitely alter the way independent freight
forwarders conduct their businesses. It will not just reduce the quotation
processing time from a number of days to a couple of seconds, but also help to
enhance the productivity, client engagement, and profitability of the member
companies.
