Independent freight forwarders are constantly seeking to find new avenues and implement new marketing plans to find new clients. Although many traditional business owners do not take the idea of social media marketing seriously, it has been proven that social media can be the most effective tool to drive brand awareness, promote services and find…
The Cooperative blog
Why independent freight forwarders need a strong social media presence
The significance of the China-Europe freight train for the transportation and logistics industry
China has significantly contributed to enhancing global connectivity with the Belt and Road Initiative which has had a tremendous impact on the transportation and logistics industry.The BRI has helped to boost international trade by creating a massive transportation network covering sea, road and rail successfully integrating several countries into the global supply chain. During the…
The best Annual Meeting to attend if you are a freight forwarder
Relationship building is the cornerstone for the success of independent freight forwarders and this is exactly what an in-person freight forwarders conference can help you achieve. Networking is one of the key aspects that will help you explore new business avenues and build your brand. Most importantly, active networking will help you bring many new…
Things independent freight forwarders should consider before choosing a container carrier
While shipping the cargo, independent freight forwarders like you need to make sure that the cargo travels safely to the next destination within the shortest period and at a cost-effective rate. Nevertheless, when it comes to choosing the right container carrier for safe and on-time transit of goods, shipping companies often find themselves in a…
How to strengthen your relationship with your network partners
Productive collaboration and relationship building are paramount to the success of an independent freight forwarder. Cementing your relationship with logistics partners is indispensable for gaining an international presence. As a member of the Cooperative Logistics Network, you stand the chance to get businesses from partners across 327 territories around the globe. However, keep in mind…
A guide to shipping documents in the transportation and logistics sector
There are certain documents in the transportation and logistics industry that all freight forwarders need to be familiar with. Even the smallest mistake while filling these paperwork could lead to a disruption of the shipping process. As an independent freight forwarder if you are struggling to comprehend what freight documents mean for your shipments then…
An overview of the post-pandemic transportation and logistics sector in India
The transportation and logistics sector in India is a resilient one that has always adapted to the emerging trends in spite of all the challenges. The logistics industry in India is finally expanding after two tumultuous years. One of the push has been the ‘Gati Shakti’ plan which has had some key highlights like dedicated…
Tips for independent freight forwarders to get more visitors to their websites
Most independent freight forwarders are still not aware of the potential of a digital marketing strategy to spread the word about their company, find new leads and eventually turn them into returning customers. Logistics companies have finally woken up to the benefits of digital freight forwarding and started focusing on online marketing strategies to grow…
How China is coming up as a global leader in the logistics industry
The transportation and logistics industry in China has been thriving for the last few years. As per a report from Research and Markets, the transportation and logistics industry in this country will continue to expand at a CAGR of over 6% between 2022 to 2027. The pandemic has only accelerated the growth of the Chinese…
A forecast of the container shipping industry for the upcoming peak season
The peak summer season in 2022 will possibly be a chaotic one for the container shipping industry. The peak sea freight shipping season usually occurs in the 3rd quarter of every year. During this time, the retailers start stocking up their inventories to cope with the rising demand before the holiday season in the year-end….