The Cooperative blog

The sole aim of all small and mid-sized freight forwarding companies is to grow their business. Growth in this context implies getting new customers, taking on new employees, opening branch offices and eventually generating more revenue. However, getting more customers and boosting the bottom line of the company necessitates more investment in the right areas….

Independent freight forwarders are constantly seeking to find new avenues and implement new marketing plans to find new clients. Although many traditional business owners do not take the idea of social media marketing seriously, it has been proven that social media can be the most effective tool to drive brand awareness, promote services and find…

There are certain documents in the transportation and logistics industry that all freight forwarders need to be familiar with. Even the smallest mistake while filling these paperwork could lead to a disruption of the shipping process. As an independent freight forwarder if you are struggling to comprehend what freight documents mean for your shipments then…

The transportation and logistics sector in India is a resilient one that has always adapted to the emerging trends in spite of all the challenges. The logistics industry in India is finally expanding after two tumultuous years. One of the push has been the ‘Gati Shakti’ plan which has had some key highlights like dedicated…

Most independent freight forwarders are still not aware of the potential of a digital marketing strategy to spread the word about their company, find new leads and eventually turn them into returning customers. Logistics companies have finally woken up to the benefits of digital freight forwarding and started focusing on online marketing strategies to grow…