Picture a rate-negotiation marathon in 2010: endless email threads, version-conflicted spreadsheets, and last-minute calls to carriers who were already clocking out for the weekend. Fast-forward to 2025, and the competitive field has shifted dramatically. Customers expect “Amazon-speed” quotation cycles, while carriers adjust pricing in near real time. In this new reality, digital tools for freight…
The Cooperative blog
Tag: Cooperative Logistics Network
Why independent freight forwarders need a strong social media presence
Independent freight forwarders are constantly seeking to find new avenues and implement new marketing plans to find new clients. Although many traditional business owners do not take the idea of social media marketing seriously, it has been proven that social media can be the most effective tool to drive brand awareness, promote services and find…