If you have recently joined a freight forwarders network – such as The Cooperative Logistics Network – and you would like to increase the business within the network, we advise you to keep in mind the below recommendations:
Send out shipments for members within the network
The easiest way of doing this is to have a look at the Network Directory and contact those agents who are based in the areas where you can offer business.
Cooperation normally implies both receiving as well as providing business to other members. When you give out shipments to other network members your cooperation will be amply rewarded by the businesses you receive from your fellow members.
Attend the Annual Meetings
Attending the yearly networking events is not only important for getting yourself acquainted with global logistics companies but also for strengthening the previous relationships forged with your network partners. According to a Forbes survey, 8 out of 10 business executives prefer a personal one-to-one meet over the impersonal, technology-enabled communications like phone, email or video chats. This is exactly why you need to attend our meetings in person and interact with your partners from other parts of the world. Personal interactions form the core of any business activity so make sure to take your business one step further by attending our Annual Meetings.
Ensure that your contact information is updated
This is something that can seem obvious, but it is extremely important. You should take care of the contact information you are sharing in the different databases, since wrong details can make you lose clients.
Publish the latest news from your company
Take some time to compile information about important shipments you have handled, awards you have recently received, a celebration of your company’s anniversary, new members in your team, etc. and publish it in your website’s news section or ask the Network Marketing Department to spread it.
For instance, the Coop’s PR team creates different pieces of news, reports and interviews out of the information you send, which gets published in the news section of Coop’s website and shared on our social media pages. This great opportunity of building your brand is not to be missed.
Use the online tools
For example, The Coop provides you with access to some of the best online tools related to the industry such as the Cargo Tracking System which allows you to track containers, air-shipments etc in real time, the Carrier Schedules which informs you about vessel departures to/from anywhere and Stuffing Calculator which is a software for optimizing container and truckloads. Moreover, our groundbreaking new tool “FreightViewer” allows our members to come up with instant and accurate online door-to-door quotations for their clients and partners from all over the globe.