This virtual event consisted of top-level content and thought leadership discussions by means of innovations in dealing with the current and future logistics challenges
Andrea Martin was invited to be speaker at the Container Shipping Conference 2023 which took place from 30th– 31st May, where she delivered a presentation on the subject of “The importance of a digital strategy for freight forwarders.” The seminar, organized by PTN Events, served as a gathering for pioneers in the field of next-generation technologies, fostering discussions on digital innovation.
The Coop’s FreightViewer department selected this topic with the intention of highlighting the importance of adopting new strategies and for navigating the transformative changes brought about by Industry 4.0. During the conference, Andrea Martin addressed three key aspects: the profound impact of Industry 4.0 on the logistics sector, the significance of embracing a digital strategy to secure a position in this evolving industry, and the various challenges that may arise throughout this process of digitization.
During her presentation, Andrea Martin emphasized the significance of devising a digital strategy within the logistics sector to effectively adapt to the technological shifts occurring in the industry. She also shed light on how FreightViewer plays a crucial role in assisting members with their digitization endeavours. Moreover, she highlighted two primary advantages of the platform: seamless connectivity between members and the ability to operate online. Concluding her participation, Martin addressed the multitude of challenges that arise throughout the implementation of digital strategies in the logistics business.
The Container Shipping Conference assembled a panel of experts to explore a range of topics including container optimization, platform collaboration, the causes and effects of port congestion, accelerating digitalization, investment scenarios, and efficiency-enhancing solutions. It assembled global container shipping professionals to understand and discuss international market issues and technical challenges. Attendees had the opportunity to gain insights from industry leaders and familiarize themselves with innovative approaches that can enhance their knowledge and equip them with future tools and tactics in the sector.
As stated by Antonio Torres, CEO and Founder of The Cooperative Logistics Network, “We are always keen on participating in conferences that showcase digital innovations within the industry. Such events not only keep our members and us well-informed about the latest developments in the logistics sector but also provide an opportunity to position our member-exclusive transport management software, FreightViewer, in the context of the new era where establishing a digital strategy has shifted from being optional to becoming a mandatory requirement for freight forwarders. We extend our gratitude to PTN Events for extending the invitation to us, and it has been a pleasure to be a part of this event.”