The Coop interviews Wilson Huang, the Sales Manager of leading logistics tech firm BlueX

Andrea Martin, from The Coop’s FreightViewer department, talked online with Wilson Huang, BlueX’s Senior Sales Manager, about the industry-defining trends in the transportation and logistics industry

Two years back, the Coop made available FreightViewer, a free and exclusive online quote generation software that allows its members to send instant accurate quotations within a few seconds. This tool that greatly simplifies the quote generation process, was created to encourage the members to embrace digitization. The transportation and logistics industry is going through a transition phase. Moreover, since March 2020, this sector is undergoing a somewhat disruptive transformation. This is precisely why the small and mid-sized forwarders are trying their best to digitize their operations by using solutions offered by companies like BlueX.

→ Click on the image below to listen to the full interview

Coop Interview with BlueX-digitization in logistics
Andrea Martin, from the Coop, interviews Wilson Huang from BlueX

 

The BlueX team provides useful logistics tech platforms making ocean freight service simpler and more accessible both for the freight forwarders and the carriers. Simply stated, they connect the logistics companies and the clients on a single easy-to-use platform.

BlueX cooperates directly with the carriers for fostering a new business model that optimizes the ROI of the freight forwarders. In this interview, Mr. Huang and Ms. Martin discuss how the industry is directing its focus mainly on enhanced productivity and client servicing. Furthermore, they also talk about the impact of the pandemic on the digitization of the logistics industry.

According to Mr. Huang, the transportation and logistics industry had started the digital transformation around three years back. Nevertheless, the process picked up speed, and now it is absolutely essential to beat the intense competition. Since 2018, this sector has witnessed the rise of many new technologies. For instance, eight out of ten best carriers have invested in creating automated quotation generation software. Maersk, the biggest name in container shipping, did this10 years back by launching Maersk Spot Booking. At the moment, over 52% of their shipments are booked via this platform.

After working for many years in this sector, Mr. Huang thinks that automation is no longer the future, it is happening right now. Until now, it was only the biggest carriers who were taking the major steps towards digitization. However, this is no longer the case. Independent freight forwarders are embracing digitization like never before. They are using online tools and software to automate their daily work process and increase productivity. Flexport, a logistics and customs brokerage firm has set a great example. They have shown us how automation can be used to meet the modern requirements of this industry. In addition, the pandemic has also accelerated the process of digitization of the transportation and logistics industry. In other words, the digital transformation is no longer a vision but a reality.

The anouncement launched by The Cooperative about the new tool implemented in FreightViewer covered by the logistics media

The new tool added to FreightViewer opens new business opportunities to members in the network since it enables users not only to exchange information with agents, but also with external partners.

The article explains the advantages which come along with the new incorporated feature of FreightViewer- The Coop’s member exclusive freight management software. This new implementation is a game changer in FreightViewer since, up to now it could only be used between members of the Network but – from now on- FreightViewer can also be used with external agents.

Cooperative_FreightViewer_logistics_media
Cooperative_FreightViewer_logistics_media

 

American Journal of Transportation ( AJOT): is dedicated to providing shippers, carriers, transportation intermediaries, and transportation and logistics professionals with coverage of news and events that shape the world of international trade and transportation.

Hellenic Shipping news Worldwide is an Online Daily Newspaper on Hellenic and International Shipping Leaders in global shipping news for over 10 years Hellenic Shipping News Worldwide.

Novologistica.com: launched at the begginig 2012 as a blog specialized in and the suplay chain. Since 2017 it covers news and updates in the industry.

The World’s New Monitor:  launched in February 2019 gives an unbiased, neutral view of important economic information.WNM is a brand of NewsTech, an international media company with a strong focus on journalism and technology.

Logistics Bussines: is a pan-European journal dedicated to the best-in-class application of all aspects of technology and services spanning the entire supply chain.

Don’t hesitate to contact amartin@thecooperativelogisticsnetwork.com for further details.

 

 

FreightViewer, the announcement about the agreement with Shipco published in the logistics media

The latest agreement signed with Shipco Consolidator gives direct access to world-wide LCL rates to all FreightViewer users, this project is in the line of the digital strategy designed by The COOP whith the aim of providing its agents the sources to cope with the digital transformation the sector is experimenting. The event has been covered by Post & Parcel, Hellenic Shipping news, Air Freight News and American Journal of Transportation.

THE COOp in the news_Shipco LCL rates_digital freigt forwarder
THE COOp in the news_Shipco LCL rates_digital freigt forwarder

American Journal of Transportation ( AJOT): is dedicated to providing shippers, carriers, transportation intermediaries, and logistics professionals with coverage of news and events that shape the world of international trade and transportation.

Hellenic Shipping news Worldwide is an Online Daily Newspaper on Hellenic and International Shipping Leaders in global shipping news for over 10 years Hellenic Shipping News Worldwide.

Air Freight News is a divission of AJOT which publish the latest updtaes of the sector.

Post & Parcel: was launched in September 2009 by Triangle Management Services, the global mail and express research and consulting agency and publisher of the respected Mail & Express Review magazine.

 

The Cooperative Logistics Network is on the AJOT news!

The American Journal of Transportation, the number one supply chain management publication, has covered the news about the Coop’s 300 members

The Cooperative Logistics Network’s news about its milestone of surpassing 300 members has been published in the well-known newspaper American Journal of Transportation (AJOT) – a transportation and logistics media designed to reach the decision-makers and buyers of freight and transportation services.

freight agents network

The article talks about the significant growth of the network thanks to the rigorous selection process all members have to pass, the efficiency and cooperation among partners, and the productiveness, and expediency of the network which has been operational for the last 5 years.

AJOT has a total global readership of 43,344, of which 75% are VP/COO of the supply chain industry and 19% are import/export/international managers, so the news coverage will surely have a big impact.

In order to know more about AJOT or to suscribe to its Newsletter, please visit their website.

freight agents networkWilliam Bourbon
bbourbon@ajot.com
https://ajot.com/

“FreightViewer is different than other online marketplaces. We are proud to work with The COOP in this project”

After stablishing the partnership with Shipco, FreightViewer Department interviewed Morten Bach- Global Chief Commercial Officer at Shipco Transport- to analyse the current situation and the upcoming digital changes in logistics.

leading digital transformation
The COOP FreightViewer integrates Shipco LCL rates to enable users to generate instant quotes

leading digital transformation
The COOP FreightViewer integrates Shipco LCL rates to enable users to generate instant quotes

Speed in quoting is essential in a market where the difference between one quote or the other has become minimum. This means that, in some cases, who quotes the faster will have the shipment. This is one of the reasons why it’s so important to develop tools such as FreightViewer, states Mr. Morten Bach. He also adds that technology has disrupted in logistics and everything is happening amazingly fast, changing the landscape of logistics.

Mr. Bach also adds that the speed of the market is one of the other big changes in logistics, this is forcing traditional freight forwarders to change their way of thinking. They need to find the strategy to send shipments from A to B as fast as possible, achieve faster information sharing or better order management. And this can be done using different gateways than the traditional.

Under his point of view, it’s important to become global, reaching key partners and the right technology. Being part of a network, which offers a tool such as FreightViewer, means that small-medium companies will be able to become global, being much more competitive and, with the help of technology, being able to handle much more tasks along the process, optimizing their resources. Mr. Morten says: “With the pandemic the digitization process has been accelerated and those companies who didn’t have a great technology strategy have got caught by the new world-wide situation, not being able to serve their clients in the same way or the way they should”

Mr. Morten Bach pointed out the importance of visibility in logistics in order to take control over all shipments. According to his words “it’s essential to provide several options for a shipment to the client, if you don’t give various options to them, they will go somewhere else. Clients need what they need and if you don’t offer it, they will try another option”

To finalize, Mr. Morten states that, currently, there are two different sectors in logistics. Those that refuse to use digital services and those that only use digital resources. This means that we need to develop two different customer strategies, providing service to both groups, but never forgetting that digital trends will be extremely helpful in both strategies.

You are able to find Shipco rates directly through your FreightViewer profile accessing into your member area and personalize these adding your own profit margin. Please contacta amartin@thecooperativelogisticsnetwork.com to obtain further information.

COOP agent in Bremen, Hamburg and Frankfurt names FreightViewer as the game-changer tool for members

After testing our Transport Management Software, Mika, from Kopf & Luebben GMBH, states that FreighViewer is a great opportunity to take the next step towards digitization.

logistics companies and suppliers

Mika Seebeck, in charge of the airfreight and EDI in Kopf & Luebben GMBH, is now working with FreightViewer and comments that software will be the next important step for K&L to optimize the daily business process

Mr. Mika states: “FreightViewer will become a really useful and important tool for K+L. Our customers no longer need to wait for our quotations, they just enter the shipment details and immediately obtain the cost for their shipment. Additionally, it will save a lot of time for us, since we do not need to calculate and offer rates manually to our agents and customers. And as you know, time is money

Our agent also comments that: “All Members can use it for free and save much time with this tool. The software can use the rates from other COOP members as well and if a customer of K+L needs the delivery charges in another country the system will check if a COOP member has uploaded valid import rates and uses these rates for the quotation […]It can help all COOP Members in their daily business process and it is a feature which nearly all our competitors are unable to provide”

FreightViewer Department will be happy to assist you if you may need any assistance with the use of the software or if you would like to know more about the system by scheduling a personalized demo. Please contact amartin@thecooperativelogisticsnetwork.com

COOP agent in Ahmedabad and Mumbai encourages all members to use FreightViewer in order reduce time to quote and easily share rates between agents

Our member, Mr. Ajay Shukla, from Translog Express PVT LTD, has given very interesting suggestions to improve FreightViewer and make it even more useful

After the launch of The COOP’s exclusive software, FreightViewer Department has been receiving plenty of applications from our members to test the software and suggest its improvements. Ajay Shukla, Executive Director of Translog Express PVT LTD, has been collaborating with FreightViewer Department and is now willing to start to work with FreightViewer.

Ajay Shukla states: “FreightViewer is a very good tool and I think it will save a lot of time in quoting rates between agents, as once shared with each other the rates are available online,It also helps forwarders who do not have elaborate and expensive software to easily keep track of their quotes and approvals from their customers […] it will be extremely useful as trusted agents can share the rates and quote to their customer instantaneously” 

Our member, Ajay, has also suggested to have several detailed quotes in one page and a more simple solution for air rates. All these comments have been quite useful for FreightViewer Department and have helped us to improve the tool. Following our member’s statements, we are sure FreightViewer will enable all members of The COOP to reduce time to quote and save costs as it isa free tool for members.

FreightViewer Department will be happy to assist you if you may need any assistance with the use of the software or would like to know more about the system by scheduling a personalized demo, by contacting amartin@thecooperativelogisticsnetwork.com. We will be happy to assist you.

The Cooperative takes a major step towards the digitization of the freight forwarding sector by creating FreightViewer

Madrid, Spain October 2019: After two years of hard work and substantial private investments, The Coop with agents in 286 cities and 124 countries is all set to start working with its member-exclusive Transport Management Software, FreightViewer. This software will provide the members of The Cooperative the technological capability to compare competitive online freight rates, share shipping documents, and quote instantly in real-time all in one neatly organized platform.

Freight forwarding sector is aware about the need of digitization in the industry. The best example to show this fact, is the great investment of technological companies such as Flexport, Freightos or other pioneer freight forwarding multinationals, e.g. Twill and KN Freightnet, have done during the last few years. But even, after all these investments and efforts, a considerable percentage of freight forwarders continue to miss out on the digitalization race in the freight industry.

Even though it is not an easy task to become digitalize within this industry, highly demanding and inpatient customers, multinationals and globalization, are some of the factors which are forcing an important transformation in logistics sector. Inside this environment, The Coop has developed FreightViewer, revolutionizing the old ways of working. As a member-exclusive and free Transport Management Software, FreightViewer allows members of the network to automatize the uploading of their contract rates (Air, FCL, LCL and Cargo Insurance) through the online platform and share them with agents or customers instantly. Moreover, FreightViewer on the dashboard allows customers and agents to manage bookings for any carrier online, collaborate and share the shipping documents, and offer real-time status updates for shipments.

best freight forwarding network

As stated by Antonio Torres, the CEO and President of The Coop, “The new tool is going to help freight forwarders within our network cope with the problem of ever-changing freight rates due to complex tariffs, various time zones and unresponsive overseas agents, which eventually leads to a delay in quoting a door-to-door service.”

FreightViewer will ensure that all members will become truly digital freight forwarders. Mr. Torres further added that “Digitization of the freight forwarding sector is starting but very slowly. For example, only three of the top twenty global freight forwarders can provide an instant quote online. We feel very proud to be part of the digitization process in our industry. The Coop is the first international freight forwarding network to launch instant quoting ability for its members. We have come up with FreightViewer after the launch of the operating system by the industry leader Flexport, who has received one billion $ investment, has eleven offices in four countries and is currently receiving all the attention world-wide from media related to the industry as it is growing incredibly. We haven’t a received a billion-dollar investment, but we have developed a state-of-art software and we have a huge worldwide infrastructure formed by our members. This makes us one of the biggest players running in the digital race of the logistics sector. Our main aim is to contribute towards actualizing the process of digitization in this sector and thereby create value for the shippers.”

FreightViewer will definitely alter the way independent freight forwarders conduct their businesses. It will not just reduce the quotation processing time from a number of days to a couple of seconds, but also help to enhance the productivity, client engagement, and profitability of the member companies.

The Cooperative Logistics Network launches a new mobile responsive website

The Coop’s new website will also include their new rate management software which will reduce the quote processing time and allow members to augment their productivity, customer service and ROI

The Coop’s brand new website has been created to provide the visitors with the ultimate user-friendly browsing experience on all sorts of devices. The uncluttered design of the new website will not only lead to enhanced navigation but also vastly improve its functionality in several ways.

Apart from offering the visitors with an optimal viewing experience, the new Coop website can now be accessed by people with their mobile devices like smartphones or tablets. Coop members will now be able to use the website regardless of the place or the device they are working from.

Some of the advantages of mobile responsive website are:

    • Texts are readable on phone without the need of a zoom
    • There is enough space for tap targets
    • No more horizontal scrolling
    • The website will automatically adjust to the size of the device of the use.

Moreover, the Coop’s new website will soon feature the FreightViewer- our brand new freight rate management software which will allow Coop members to create a quotation of their door-to-door services within less than a minute. This new online tool which will soon be made available on the Coop website will greatly help to enhance the business volume of the member companies.

“We are fully aware that more than 60% of online searches are now being carried out on mobile devices and hence we decided to build a new mobile responsive website which comes with beautiful screen layouts, images, texts, and videos while being extremely fast-loading,” says Antonio Torres, the CEO and Founder of Cooperative Logistics Network. Mr. Torres further added, “Apart from offering the most comfortable browsing experience, the Coop’s new website along with the new online tool will allow our members to focus on the core areas of their business instead of spending days on quotation creation.”