Interview with Isabel Magdaleno, The Coop’s Agent Coordinator

“Reaching 300 members in Coop was a very exciting moment and more, bearing in mind it was in the middle of the pandemic”

Freight agent network - Interview Isabel
Isabel Magdaleno, the Agent Coordinator of Cooperative Logistics Network

This week we are publishing an interview with Isabel Magdaleno, the Agent Coordinator of Cooperative Logistics Network. Isabel is contacted by our members regularly for all their questions and for resolving any issues they might face within the network. She also supervises The Coop’s Agent Coordination Team ensuring high performance and productive output.

Before joining the Coop, Isabel has almost twenty years of experience in education, translation, and in international departments of various companies from different fields, dealing with customers from all over the world. She has gathered a broad experience in multicultural environments where she was fully committed to achieving maximum customer satisfaction.

Q. Tell us a bit about your experience with the Coop team so far.

A. I have learned a lot from my co-workers at The Coop and my overall experience here has been a great one. My work consists of helping the Coop members from across the world with any questions or problems they face daily. I try my best to help sort out all the problems of our members and working in a multicultural team has taught me how to do my job sensibly and meticulously.

Q. How do you feel about The Coop reaching more than 300 members?

A. This has been one of the greatest achievements of our network in the last 6 years! Coop’s team also celebrated this moment. I strongly feel that several factors such as reputable and solvent international partners, a reasonable membership fee, the availability of a range of free online tools, a highly productive yearly conference, and the obligation to cooperate with other members and share a part of the shipments are some of the factors that are encouraging more and more quality forwarders to join our network. Currently, we have our presence in 132 countries around the world and I am sure that this number will continue to grow.

 

Q. Which is the most challenging aspect of working with The Coop? How do you deal with it?

A. The most difficult element of my job consists of responding to issues and enquiries from hundreds of agents from so many different countries. I strongly feel that timely response, empathy towards the complaining agent, and being familiar with the agent’s history are three ways of effective handling of the member’s issues. Moreover, I have plenty of understanding about dealing with people from all over the world and my previous job experiences in overseas departments have certainly helped me in this regard.

Q. How does the Coop help to promote the brands of the member companies?

A. Every Friday, The Coop publishes one news on their website about the recent achievements of a member which is also shared on our social media handles. This definitely helps in increasing the visibility of the member’s brand. Moreover, we have several other free PR and marketing materials for the members like a customizable brochure for the members for presenting to their clients, a personalized Powerpoint presentation for use in sales meeting, a tailor-made video about their company that can be used for promotional purposes and even a personalized website for augmenting their online presence!

 I would like to remind the members about the importance of cooperation within the network. The more you cooperate with other agents the greater are you chances of increasing your business. In the present super-competitive environment, mutual cooperation is the only way for independent forwarders to survive and succeed.

                                 


Q. Which aspects would you encourage Coop members to boost?

A. We always encourage our members to boost their online presence and take special care to be active on social networking sites. Right now having a strong online presence is important like never before. Social networking sites like Facebook, Twitter and Instagram are ideal platforms for promoting the companies while actively interacting with the consumers. Moreover, liking, commenting, and sharing the posts of your clients/partners/network will help to boost your company’s visibility and also prompt others to do the same with your posts.


Q. What is the potential of The Coop’s TMS FreightViewer?

A. Our innovative online tool which can be used by the members at no extra cost will help to reduce the workload of the members by eliminating the process of manual quote generation for good. When used in the right way it will provide them with one single easy to use platform for obtaining freight rates and sending accurate quotations instantly. Moreover, our IT team has been working relentlessly to improve the features of this platform and in December we have finally entered into a partnership with SHIPCO which will allow our agents to access LCL rates in more than 30 countries from the FreightViewer. Our recent additions to the platform have made this tool even more dynamic and useful than before and we are hoping that with time more and more members will utilize this software to substitute many of their manual work processes.


Q. Before concluding, is there any important advice you will like to give to The Coop members?

A. I would like to remind Coop members about the importance of cooperation within the network and participation in Meetings. The more they cooperate with other agents the greater are their chances of increasing your business. In the present super-competitive environment, mutual cooperation is the only way for independent forwarders to survive and succeed. And one way to meet all the members at once is by participating in our Annual Meetings. Our members always say that after the meetings, they have closed many deals and agreements.

 

FreightViewer, the announcement about the agreement with Shipco published in the logistics media

The latest agreement signed with Shipco Consolidator gives direct access to world-wide LCL rates to all FreightViewer users, this project is in the line of the digital strategy designed by The COOP whith the aim of providing its agents the sources to cope with the digital transformation the sector is experimenting. The event has been covered by Post & Parcel, Hellenic Shipping news, Air Freight News and American Journal of Transportation.

THE COOp in the news_Shipco LCL rates_digital freigt forwarder
THE COOp in the news_Shipco LCL rates_digital freigt forwarder

American Journal of Transportation ( AJOT): is dedicated to providing shippers, carriers, transportation intermediaries, and logistics professionals with coverage of news and events that shape the world of international trade and transportation.

Hellenic Shipping news Worldwide is an Online Daily Newspaper on Hellenic and International Shipping Leaders in global shipping news for over 10 years Hellenic Shipping News Worldwide.

Air Freight News is a divission of AJOT which publish the latest updtaes of the sector.

Post & Parcel: was launched in September 2009 by Triangle Management Services, the global mail and express research and consulting agency and publisher of the respected Mail & Express Review magazine.

 

“FreightViewer is different than other online marketplaces. We are proud to work with The COOP in this project”

After stablishing the partnership with Shipco, FreightViewer Department interviewed Morten Bach- Global Chief Commercial Officer at Shipco Transport- to analyse the current situation and the upcoming digital changes in logistics.

leading digital transformation
The COOP FreightViewer integrates Shipco LCL rates to enable users to generate instant quotes

leading digital transformation
The COOP FreightViewer integrates Shipco LCL rates to enable users to generate instant quotes

Speed in quoting is essential in a market where the difference between one quote or the other has become minimum. This means that, in some cases, who quotes the faster will have the shipment. This is one of the reasons why it’s so important to develop tools such as FreightViewer, states Mr. Morten Bach. He also adds that technology has disrupted in logistics and everything is happening amazingly fast, changing the landscape of logistics.

Mr. Bach also adds that the speed of the market is one of the other big changes in logistics, this is forcing traditional freight forwarders to change their way of thinking. They need to find the strategy to send shipments from A to B as fast as possible, achieve faster information sharing or better order management. And this can be done using different gateways than the traditional.

Under his point of view, it’s important to become global, reaching key partners and the right technology. Being part of a network, which offers a tool such as FreightViewer, means that small-medium companies will be able to become global, being much more competitive and, with the help of technology, being able to handle much more tasks along the process, optimizing their resources. Mr. Morten says: “With the pandemic the digitization process has been accelerated and those companies who didn’t have a great technology strategy have got caught by the new world-wide situation, not being able to serve their clients in the same way or the way they should”

Mr. Morten Bach pointed out the importance of visibility in logistics in order to take control over all shipments. According to his words “it’s essential to provide several options for a shipment to the client, if you don’t give various options to them, they will go somewhere else. Clients need what they need and if you don’t offer it, they will try another option”

To finalize, Mr. Morten states that, currently, there are two different sectors in logistics. Those that refuse to use digital services and those that only use digital resources. This means that we need to develop two different customer strategies, providing service to both groups, but never forgetting that digital trends will be extremely helpful in both strategies.

You are able to find Shipco rates directly through your FreightViewer profile accessing into your member area and personalize these adding your own profit margin. Please contacta amartin@thecooperativelogisticsnetwork.com to obtain further information.

COOP agent in Ahmedabad and Mumbai encourages all members to use FreightViewer in order reduce time to quote and easily share rates between agents

Our member, Mr. Ajay Shukla, from Translog Express PVT LTD, has given very interesting suggestions to improve FreightViewer and make it even more useful

After the launch of The COOP’s exclusive software, FreightViewer Department has been receiving plenty of applications from our members to test the software and suggest its improvements. Ajay Shukla, Executive Director of Translog Express PVT LTD, has been collaborating with FreightViewer Department and is now willing to start to work with FreightViewer.

Ajay Shukla states: “FreightViewer is a very good tool and I think it will save a lot of time in quoting rates between agents, as once shared with each other the rates are available online,It also helps forwarders who do not have elaborate and expensive software to easily keep track of their quotes and approvals from their customers […] it will be extremely useful as trusted agents can share the rates and quote to their customer instantaneously” 

Our member, Ajay, has also suggested to have several detailed quotes in one page and a more simple solution for air rates. All these comments have been quite useful for FreightViewer Department and have helped us to improve the tool. Following our member’s statements, we are sure FreightViewer will enable all members of The COOP to reduce time to quote and save costs as it isa free tool for members.

FreightViewer Department will be happy to assist you if you may need any assistance with the use of the software or would like to know more about the system by scheduling a personalized demo, by contacting amartin@thecooperativelogisticsnetwork.com. We will be happy to assist you.

The Coop turns 5!

The Coop started accepting applications from members in September 2014 and commenced their global operations since December 2014

The Cooperative Logistics Network which started its journey from September 2014 has turned 5 years old. The Coop was formed with members from over 60 cities across more than 50 countries which together had a total of over 5000 employees with a sales turnover exceeding EUR 550 million for 2014. Since then, The Coop brand was endorsed worldwide as a practical and attractive new opportunity for freight forwarders who henceforth benefitted from the tailored service of a strong network of local independent agents, and an international reach.

“It was during our 1st Annual Meeting at Bangkok in May 2014 when members began to realize the enormous potentials of our network and the rewards of collaboration. Since then we have travelled a long way and presently we count on over 288 agents from numerous cities covering 124 countries with a total of more than 13,928 employees.” says Antonio Torres the President and Founder of Cooperative Logistics Network. Last year alone The Coop was joined by 85 new members and the number keeps increasing.

Presently, The Coop is one of the premier non-exclusive networks of independent freight forwarders who are offered an international brand, a digital infrastructure, and an impressive global presence. Apart from 5 highly successful Annual Meetings, the steady rise in the number of our agents, and the introduction of an array of online tools and PR services for our members, one of our most significant achievements in the last 5 years consist in the introduction of our member-exclusive online tool FreightViewer, which has taken the digitization efforts of independent freight forwarder one step further.

Keep an eye on our upcoming newsletter for a special coverage of our 5th Anniversary!

A current member starts covering Geneva (Switzerland)

The Coop is proud to announce that our member in Basel starts covering Geneva, Switzerland, too:

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Key Contact Name: Mr Jérôme Legerot

E-mail:  jerome.legerot@hocogva.ch h

Website: www.hocobsl.ch

Company founded in: 1984

Members requiring assistance with shipments in Geneva and Basel (Switzerland) are invited to get in touch with the HOFSTETTER + CO. AG team.


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Sealand Logistics, Coop Gdynia/Gdansk, merges with the oldest freight forwarders of Poland- C.Hartwig

C. Hartwig takes over all of the business liabilities and assets of Sealand Logistics

The process of merging C. Hartwig Gdynia with Sealand Logistics- a young and rapidly expanding company – began in the last quarters of 2017. Since then, they optimized the structures of both the organizations to make the most out of their combined potential and now they are able to provide better rates and services than ever before.

 

The outstanding performance in the freight forwarding sector delivered by the two companies will be maintained by their dedicated and experienced employees. The scope of Sealand’s services as FCL, LCL, air, road, rail, and project cargo was enlarged by the more specialized C.Hartwig’s projects such as their own warehouse, fair logistics and bulk shipping projects. Formally, the merger has been written down in Polish Court Registry System on 2nd Jan 2018 after which they will continue as C.Hartwig.

 

In the words of Radek Januszczak, Network Development Manager, “This merger has been a very significant step forward for C. Hartwig and we expect that it will provide the company’s customers and partners with the benefit of joint experience, higher organisational culture and more efficient operation. Consequently, it will guarantee the improvement of service efficiency enabling us to achieve more tangible results in the future.”

All the best to the new C.Hartwig team for all their upcoming endeavours!

We invite our members to check their new contact details in the Network Directory, by accessing through the Members Area.

For shipments from/to Gdynia/Gdansk, do not hesitate to contact them. They are looking forward to any new challenges that lay ahead!

Loadline welcomes new staff

Loadline, The Cooperative’s agent in Casablanca, is enjoying a new era at the company with the addition of some new members of staff

“Having highly experienced staff is key in this industry and each of our new recruits add their wealth of knowledge as well as professionalism to our already skilled team, it is a pleasure to have each one on board, said Loadline General Manager,” Samir Ben Mannsour.

In addition to taking on new staff, Loadline have also implemented appropriate training for their team.
“Taking on qualified staff is not enough; this is an evolving industry with new regulations, technologies and so on. As company executives, we have a responsibility to keep our staff trained in all new aspects of freight forwarding,” said Samir Ben Mannsour.
Recent training undertaken included; Bill of lading and ocean transport: February 18th & 19th, 2015, The conventions and laws of ocean transport, Duties and responsibilities of both shipper and consignee, Alternative of Bill of Lading: Sea Way Bill, Short forms, Loading Note, Booking Note, Delivery Order and Electronic Bill of lading.
Such experienced staff and additional training ensures that members can feel ever more confident in working with Loadline. The Cooperative would like to invite all members with shipments in Casablanca to get in touch with the Loadline team.
Samir Ben Mannsour 
General Manager