After stablishing the partnership with Shipco, FreightViewer Department interviewed Morten Bach- Global Chief Commercial Officer at Shipco Transport- to analyse the current situation and the upcoming digital changes in logistics.
Speed in quoting is essential in a market where the difference between one quote or the other has become minimum. This means that, in some cases, who quotes the faster will have the shipment. This is one of the reasons why it’s so important to develop tools such as FreightViewer, states Mr. Morten Bach. He also adds that technology has disrupted in logistics and everything is happening amazingly fast, changing the landscape of logistics.
Mr. Bach also adds that the speed of the market is one of the other big changes in logistics, this is forcing traditional freight forwarders to change their way of thinking. They need to find the strategy to send shipments from A to B as fast as possible, achieve faster information sharing or better order management. And this can be done using different gateways than the traditional.
Under his point of view, it’s important to become global, reaching key partners and the right technology. Being part of a network, which offers a tool such as FreightViewer, means that small-medium companies will be able to become global, being much more competitive and, with the help of technology, being able to handle much more tasks along the process, optimizing their resources. Mr. Morten says: “With the pandemic the digitization process has been accelerated and those companies who didn’t have a great technology strategy have got caught by the new world-wide situation, not being able to serve their clients in the same way or the way they should”
Mr. Morten Bach pointed out the importance of visibility in logistics in order to take control over all shipments. According to his words “it’s essential to provide several options for a shipment to the client, if you don’t give various options to them, they will go somewhere else. Clients need what they need and if you don’t offer it, they will try another option”
To finalize, Mr. Morten states that, currently, there are two different sectors in logistics. Those that refuse to use digital services and those that only use digital resources. This means that we need to develop two different customer strategies, providing service to both groups, but never forgetting that digital trends will be extremely helpful in both strategies.
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